THE CHARTER
MARKETING PROGRAM PROVIDES A WORLDWIDE AUDIENCE FOR
CHARTER YACHTS. THANKS TO A GLOBAL NETWORK OF
REPRESENTATIVES AND AGENTS, NEO YACHTINGALSO
CONTROLS DIRECTLY A LARGE SHARE OF THE CHARTER MARKET!
Events
Every year, Neo Yachting organizes with key partners, 4 or 5 events to promote its fleet and services to a very high profile and targeted audience.
MYBA Charter Show
Genoa, Italy, early May.
This is one of the most important international shows dedicated to super yachts and luxury recreational sailing.
Participation in this show is highly recommended since brokers prefer putting forward yachts they have personally inspected and with professional crew. Participation is at the Owner’s expense and is agreed in advance with the Charter Manager.
Yacht Familiarization trips (Fam trips)
Fam Trips are organized for a select group of professional brokers and the media so they can experience the amenities provided on board first-hand. Fam trips are highly effective since they generate a positive buzz in the brokerage community and encourage journalists to write positively about the yacht.
Open houses
Open Houses can be organized in appropriate locations for a number of select brokers. This is a cost-effective way of presenting your yacht to qualified professionals.
Direct mailing
In addition to flyers to the international brokerage community, newsletters and yacht presentations are mailed to our charter clients on a regular basis.
Promoting your yacht at shows
Our fleet and charter programs will be marketed in yacht shows, luxury trade or tourism show and B2B events. A list of upcomming shows in which we participate is available on request.
Powerful E-marketing campaigns
NeoYachting uses the Internet intensively to market your yacht
for charter. Our E-marketing campaign includes:
- Maintenance of a comprehensive database driven website
at www.neoyachting.com.
- Web traffic enhancing
- Advertising on the major search engines and yacht charter portals
- Link exchange programs
- E-mailing
Access to the global yacht charter market:
We will represent your yacht on the worldwide charter
market, working closely with professional charter brokers
and listing your yacht on myba.net and other mainstream
yacht charter databases.
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